• January-November 2023 had 15 long weekends, allowing consumers extra time to plan their essential and leisure spends
• Most weekend transactions were recorded during noon between 1-3 pm and evenings between 7-9 pm for fashion, beauty, services, groceries and travel
• Consumer spending was also guided by festivals such as Navratri and Diwali and crescendo dates including Gandhi Jayanti, Republic Day and Independence Day which contributed to long weekends 

New Delhi, XX December, 2023: Along with the festive season and crescendo dates, weekends are now emerging as a big demand driver for e-commerce in India with consumer transactions jumping over 150% in January-November in 2023 as against last year, according to Simpl 2023 Yearly Checkout Scan. Among the most preferred categories were fashion (apparel and footwear), beauty and services followed by groceries and travel with customers most likely to spend at noon (1-3 pm) and evenings (7-9 pm) over weekends. This trend comes on the back of a growing number of consumers using weekends to plan their essential and leisure requirements through e-commerce and accessing them through Simpl’s 1-tap checkout across thousands of enterprise and Direct-to-Consumer (D2C) merchants.

In addition to this, transactions on services merchants including BookMyShow, Nobroker, Park+ and DriveU during weekends demonstrated a remarkable 300% surge, contributing prominently to the weekend spends. These consumer spends were also guided by festivals such as Navratri and Diwali and crescendo dates including Gandhi Jayanti, Republic Day and Independence Day, which contributed to long weekends and accelerated the demand for products and services online including fashion, beauty, travel and home cleaning services. 

Commenting on this trend, Nitya Sharma, Founder and Chief Executive Officer of Simpl said, "The last few years have led to a tectonic shift in consumer behaviour online, particularly with millennials and Gen Z, who are seeking increasing convenience. As a customer focused organisation, we are witnessing a surge in the demand for products and services online over weekends when customers plan their essential and leisure requirements conveniently. With Simpl’s 1-tap checkout available across thousands of large enterprise and emerging Direct-to-Consumer (D2C) merchants, customers are able to meet their evolving and last-minute requirements conveniently. From planning groceries to home cleaning and fashion purchases, personal care to impromptu travel plans, e-commerce and our 1-tap checkout is bringing increasing convenience to millions of customers across the country”. 

From January-November 2023, consumer spending on fashion merchants such as Myntra, Nykaa Fashion and Birkenstock grew over 3800% in comparison to the corresponding period in 2022. Additionally, transactions on services and beauty and personal care merchants recorded 78% and 71% growth respectively. This assumes significance as January-November 2023 had 15 long weekends, allowing consumers extra time to plan their spends. Here, tier-II and tier-III cities such as Udaipur, Kanpur, and  Dehradun among others witnessed significant growth in transactions from January-November 2023.

The growth in consumer transactions was accelerated by a significant increase in merchant base over the last two years with Myntra, Birkenstock, Nykaa, MyGlamm, Ixigo and NoBroker offering Simpl’s 1-Tap convenience to millions of their customers.   

With over 26,000 merchants across numerous categories and millions of customers across the country choosing Simpl’s Checkout solutions, it has effectively addressed the challenges faced by e-commerce customers, providing them with a seamless checkout experience with near zero transaction failures. By facilitating smooth transactions, Simpl is enhancing conversions for both enterprise and D2C merchants, while reducing their reliance on cash on delivery.

About Simpl

Simpl is India’s foremost Merchant First Checkout Network, making payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 26,000 available merchants and millions of approved users pan-India, Simpl envisions creating a frictionless and inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers.

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